Actions & Automation

Zapier integration

Send your lead-form leads to thousands of apps automatically.

NovixAgent AI fires a webhook the moment a lead is captured. Pipe it into Zapier and route it wherever your team actually works — Salesforce, HubSpot, Google Sheets, Slack.

What you can do

Use cases

Add each lead a form captures to a HubSpot contact list
Post each new form lead into a #sales Slack channel
Log each form lead to a Google Sheet for weekly review
Create a Trello card the moment a new lead lands

Setup guide

Install in 4 steps

1
Create a Zap
In Zapier, create a new Zap with 'Webhooks by Zapier' as the trigger. Choose 'Catch Hook' and copy the URL Zapier gives you.
2
Add it in NovixAgent AI
Open Dashboard → Integrations → Webhooks, click Configure on the row of the lead form whose leads you want, pick Zapier from the receiver list, paste the Catch Hook URL and save. Each lead captured on that form is sent to that URL as a lead.captured event; a delivery that keeps failing is retried and, after the last retry, abandoned.
3
Map fields
Zapier reads the incoming JSON — the visitor's details (name, email, phone, and any custom fields you collect), plus the session ID and timestamp. Map them to your destination app.
4
Turn it on
Flip the Zap on. Each new lead from that form flows through from here, usually within seconds. On Zapier's side, Webhooks by Zapier needs a paid Zapier plan; check Zapier's plans page for what yours includes.

For tighter latency, point the lead webhook straight at your own HTTPS endpoint instead of going through Zapier; to pull leads in batches, use the REST API (Pro and Business).

Ready to wire it up?

Start a workspace, then point a lead webhook at Zapier from Dashboard → Integrations.

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Install in 4 steps

Create a Zap

In Zapier, create a new Zap with 'Webhooks by Zapier' as the trigger. Choose 'Catch Hook' and copy the URL Zapier gives you.

Add it in NovixAgent AI

Open Dashboard → Integrations → Webhooks, click Configure on the row of the lead form whose leads you want, pick Zapier from the receiver list, paste the Catch Hook URL and save. Each lead captured on that form is sent to that URL as a lead.captured event; a delivery that keeps failing is retried and, after the last retry, abandoned.

Map fields

Zapier reads the incoming JSON — the visitor's details (name, email, phone, and any custom fields you collect), plus the session ID and timestamp. Map them to your destination app.

Turn it on

Flip the Zap on. Each new lead from that form flows through from here, usually within seconds. On Zapier's side, Webhooks by Zapier needs a paid Zapier plan; check Zapier's plans page for what yours includes.

For tighter latency, point the lead webhook straight at your own HTTPS endpoint instead of going through Zapier; to pull leads in batches, use the REST API (Pro and Business).